Executive transformation leadership

Make complex transformation deliver.

Our Success Coach helps enterprises turn Salesforce, revenue operations and post-merger complexity into governed transformation that produces measurable business outcomes.

Discuss an engagement → Explore expertise
Where we create leverage

Transformation leadership at the intersection of revenue, technology and execution.

Not staff augmentation. Not another layer of project management. Senior leadership for programs where platform decisions, commercial process and executive accountability have to move together.

01

Revenue & Quote-to-Cash Transformation

Salesforce CPQ and Revenue Cloud transition, pricing governance, sales operations, commercial process and end-to-end quote-to-cash alignment.

02

Program Executive & Transformation Recovery

Executive ownership for high-visibility programs that need stronger governance, stakeholder alignment, decision velocity, operating discipline and measurable value realization.

03

M&A Integration & Platform Rationalization

Pre- and post-merger integration across technology, revenue systems, operating models, governance and organizational change—especially where acquired businesses must become one enterprise.

04

Executive Technology & Operating-Model Advisory

CIO, CISO and COO perspective applied to cloud modernization, enterprise platforms, cybersecurity, privacy, portfolio governance and scalable delivery models.

Business first. Architecture informed.

We work above the configuration layer—close enough to architecture and delivery to challenge assumptions, but focused on the business model, commercial process and enterprise outcome the technology is meant to enable.

Operating experience, not theory.

Our perspective comes from having led as CIO, CISO, COO, transformation executive and consulting operator. That creates a different conversation about risk, margin, scalability, governance and what will actually work after implementation.

Independent executive accountability.

We can sit across internal executives, Salesforce and systems integrators without being economically tied to a particular platform build. The objective is a successful enterprise outcome.

M&A integration experience

Transformation experience through repeated acquisition cycles.

Technology consolidation after M&A is rarely just technical. It is an operating-model, governance, data and revenue-process problem—experience built across several major acquisition environments.

Salesforce consultingModacto → Xede Consulting Group
Enterprise softwareOdesta / Livelink → OpenText
Information servicesProQuest → Clarivate
Consumer / digitalEntertainment Publications → USA Interactive / IAC
TechnologyQNX Software Systems → BlackBerry
Engagement sweet spot

Bring us in when the transformation is too important to manage as an ordinary implementation.

Best suited to enterprise engagements where commercial process, technology, multiple executives and material business outcomes converge.

Revenue transformation

CPQ / Revenue Cloud evolution, quote-to-cash redesign, pricing governance and enterprise revenue-system modernization.

Complex program leadership

Multi-million-dollar programs with multiple workstreams, implementation partners and executive stakeholders.

Post-merger integration

CRM, ERP and operating-model consolidation where acquired businesses need a common commercial and technology backbone.

AI where it creates enterprise value.

AI and agentic capabilities increasingly sit inside Salesforce and the broader enterprise stack. Our role is pragmatic: incorporate emerging capabilities where they improve the revenue process, governance or operating model—without turning an enterprise transformation into an AI experiment.

Principal

Tim Purdie

Tim is an enterprise transformation executive whose career spans CIO, CISO, COO, privacy leadership and global consulting delivery. He has led revenue and technology modernization, enterprise portfolio governance, cybersecurity and privacy programs, cloud transformation, professional-services operating models and acquisition integration.

His work has supported organizations across North America, Europe, Latin America and Asia Pacific, including environments scaling to more than 2,000 employees and portfolios with $30M in technology spend.

Our Success Coach is based in Portugal and serves US and international clients through independent B2B consulting engagements, with substantial overlap to US business hours.

Primary engagement coverageUnited States, Canada, Europe.
Salesforce & Revenue TransformationGlobal gaming enterprise — CPQ, quote-to-cash, pricing governance and revenue systems.
Chief Information & Security Officer22 operating companies across 9 countries; rapid ERP and cloud modernization.
COO & VP Customer TransformationProfessional-services transformation, 225% revenue growth and margin expansion.
Chief Information Officer$30M enterprise IT budget and global transformation portfolio.
Enterprise PMO LeadershipGovernance across 200+ global programs and international infrastructure expansion.
Start a conversation

Have a transformation that needs executive traction?

For revenue transformation, Salesforce program leadership, M&A integration or an enterprise initiative that needs stronger alignment and accountability, start with a confidential conversation.

Contact Tim Purdie → +351 960 289 031 Portugal based · US and international engagements